What to put on your B&B FAQ page, with a template you can copy

Jerry Ching, InnReply · October 28, 2026

An FAQ page is the least glamorous page on an inn's website and one of the most useful. It's where a guest goes when they're nearly ready to book and have one small worry left. If the answer is there, they keep going. If it isn't, they send an email and wait, or they move on to the next inn in their browser tabs.

This guide covers what to put on a small inn or B&B FAQ page, how to word it so people find answers quickly, and a template you can copy and fill in tonight.

Start with the questions that decide a booking

Not every question is equal. Some are nice to know ("Do you have a library?"). Others rule you in or out ("Can I bring my dog?"). Put the deciding questions first, because those are the ones guests are scanning for:

1. Check-in and check-out times, and what happens if someone arrives late.
2. Pets: yes or no, which rooms, which animals, and the fee.
3. Children: any minimum age, and which rooms work for families.
4. Breakfast: what's included, what time, and which diets you can cook for.
5. Cancellation: a plain-English version of your policy.
6. Minimum stays: weekends, holidays, special events.
7. Parking: where, whether it costs anything, and anything awkward about it.
8. Stairs and accessibility: which floor each room is on and what the bathroom is like.

After those come the "good to know" questions: Wi-Fi, air conditioning, quiet hours, smoking, local restaurants, how far you are from the places guests come for, and whether you host small weddings or gatherings.

Word questions the way guests ask them

Write each heading as a real question, in the words a guest would use. "Can we bring our dog?" is better than "Pet Policy". "What if our flight lands late?" is better than "Arrival Information". Guests skim headings, and a heading that sounds like their own question catches their eye. It also matches what people type into Google.

Then answer in the first sentence. Lead with yes, no, or the time, and add detail after:

Can we bring our dog? Yes, in our two garden rooms. We welcome up to two dogs per room for a $25 fee per stay. Please don't leave dogs alone in the room.

Don't make a guest read three friendly sentences before finding out whether the dog can come.

Be specific, even when the answer is "no"

Vague answers create more questions. "Limited parking available" makes a guest wonder if they'll find a space. "We have four spaces in the driveway, one per room, free of charge" settles it.

The same goes for no. "Sorry, we can't take pets, because two of our rooms are kept allergy-friendly" is kind, clear and final. A guest with a dog can stop worrying and look elsewhere, and a guest with allergies just found a reason to book.

Keep it honest and current

A wrong answer is worse than no answer. If your check-in time changed last spring, or your pet fee went up, an old FAQ means an awkward conversation at the front door. Put a reminder in your calendar once a season to read the page top to bottom. It takes ten minutes.

If something varies, say how it varies rather than picking one answer. "Breakfast is 8 to 9:30 AM, and from 8:30 on Sundays" is better than an answer that's only right six days a week.

Make it easy to find

• Link to it from your main menu and your footer, so it's on every page.
• Link to it from your booking page, where last-minute doubts happen.
• Keep it on one page. One clear page beats the same facts scattered across five.
• If it gets long, group questions under a few headings (Arriving, Rooms, Breakfast, Policies, The area) and add links at the top that jump to each group.

A template you can copy

Replace everything in [brackets]. Delete any question that doesn't apply, and add any your guests ask you often.

Your FAQ page does double duty

A clear FAQ page helps guests who read it, and it also helps anything that reads your site for them. Google can show it to people searching for your inn's details. And if you add a chat to your website that answers from your own pages, your FAQ is a big part of what it learns from. The clearer the page, the better the answers.

That's how InnReply works: it reads your FAQ, policies and room pages, answers guests from them, and when something isn't written down, it asks for the guest's email and sends the question to you instead of guessing. You can see it on Maple Hollow, our made-up sample inn, or read more on the InnReply home page. But the FAQ page comes first, chat or no chat.